What is Dubai chocolate?

Dubai chocolate refers to a style of luxury chocolate bars that originated in Dubai, United Arab Emirates. The signature creation features a thin chocolate shell filled with a rich pistachio cream and crunchy knafeh (kadayif) pastry strands. This combination of smooth chocolate, nutty pistachio filling, and crispy shredded pastry creates a unique textural experience unlike any other chocolate bar.

The trend was popularized by Fix Dessert Chocolatier, a Dubai-based chocolate shop founded by Sarah Hamouda. Her pistachio knafeh chocolate bars went viral on social media in late 2023 and throughout 2024, sparking a global craze. The bars became so sought-after that they regularly sold out within minutes and commanded premium prices on resale markets.

Today, Dubai chocolate has evolved beyond the original bar format. Home bakers and professional chocolatiers worldwide have adapted the concept into truffles, cakes, ice cream, and other desserts, all featuring the distinctive pistachio-knafeh flavor profile that defines the Dubai chocolate experience.